We are thrilled to share that we have been recognized by Merco Empresarial as one of Ecuador's companies with the best corporate reputation in its 2025 edition. More than just a name on a ranking, this recognition reflects who we are: a corporation committed to excellence, innovation, and making an impact on people's lives.

Why is this recognition so valuable?

At Merco Empresas, reputation means credibility. Its methodology combines six assessments, 22 sources of information, and more than 18,000 global surveys,from executives, economic and social experts, journalists, citizens, internal talent, digital performance, and objective indicators. An ecosystem of voices that simultaneously evaluates our performance and the perception we generate. 

Furthermore, the process is backed by the global firm KPMG, which guarantees the integrity, rigor, and transparency of the ranking. 

What does this recognition mean for us and our Krugerian community?

• Every talent is a key player, which is why this result recognizes the effort, passion, and excellence of every person who is part of the corporation, our Krugerians.
  
  
• Strengthening our identity:adding value to our purpose of Transforming, Empowering Lives. It drives us to redouble our efforts in innovation, talent, sustainability, responsibility, and quality.
  
  

What motivates us to keep pushing the boundaries?

• Promote disruptive technology projects with quality standards that are ethical and socially responsible.
  
  
• Caring for our internal talent: training, well-being, growth, opportunities, creating an environment where every Krugerian can give their best.
  
  
• Maintain within the corporate strategy a commitment to shared value in social and environmental impact. 

We thank those who make this achievement possible.

This recognition belongs to every Krugerian, customer, partner, collaborator, and community. We appreciate your trust, commitment, and shared vision.

This is not a point of arrival, but rather a push toward new challenges. We continue to innovate to Transform , Empowering Lives.

We are thrilled to share that we have been recognized by Merco Empresarial as one of the companies with the best corporate reputation in Ecuador ...

Artificial Intelligence is no longer a futuristic promise; it has become the driving force that is redefining how we live, work, and learn. After decades of advances and “winters,” the leap into the 21st century (more data and greater computing power) changed the game forever.

Milestones that marked the way

• 1960s: Nace el campo (McCarthy, Minsky, Newell). Se acuña “Inteligencia Artificial”.
• 1997: Deep Blue (IBM) defeats Kasparov.
• 2012: The deep learning is transforming machine vision.
• 2017: Transformer (“Attention is All You Need”): the foundation of modern generative AI.

Impact today

Work: less workload, more strategy

AI reduces repetitive tasks and frees people to contribute more in creativity,
analysis, and decision-making. Smaller teams can achieve more—if they develop new skills.

An unavoidable challenge: ethics and governance

• Data privacy and security.
• Mitigation of biases in data and models.
• Responsible regulation and algorithmic transparency.

International recognition for its model of innovation, social impact, and technology applied to development.

Kruger Corporation went from operating with a briefcase and a beeper 30 years ago to being present in 16 countries leading business models based on technology and purpose. Its sustainable and inclusive approach was recognized by Codespa in Spain, where His Majesty King Felipe VI awarded the company the prestigious prize in the category “Social Innovation for Inclusive Business.”

What led Kruger to win this international award?

Kruger was recognized for her work in **Inclusive Business**, particularly for a low-cost platform that enables farmers in Ecuador and Colombia to manage the traceability of their food, comply with regulatory requirements, promote fair trade, and improve prices and market access.

The project aligns with Sustainable Development Goal 2: Zero Hunger.connecting technology with real social impact, transparency, and supply chain strengthening.

A sustainable business model: the three Ps

Kruger works under an approach that balances:

• Profit: Corporate innovation in technology, telecommunications, energy, legal services, and corporate venturing.
• Person: Shared value projects such as schools, colleges, foundations, universities, entrepreneurship initiatives, and sports partnerships.
• Planet: Management of carbon credits, environmental and energy projects.

Three decades of global growth

From installing networks and selling equipment in Ecuador, Kruger expanded its work with large telecommunications companies in Peru and Chile, later reaching Europe. Today, it operates in the United States, Africa, and Asia, maintaining technology as its driving force and a spirit of constant reinvention.

A culture that sustains growth

The company is organized with autonomous leaders in each line of business and a culture based on values such as collaboration, agility, practicality, curiosity, humility, and responsibility. Every four years, the organization reinvents itself, creating new projects under its own growth model: bootstrapping.